Temporary exhibition, Sangsang platform, Incheon, Korea, opening july 2024

Original exhibition (Immersive Joconde, in Marseille in 2022) adaptation by Atelier Sylvain Roca

Why is the Mona Lisa the most famous painting in the world? The answers to this apparently simple question are varied, complex and surprising, giving visitors an insight into part of the myth and above all into the work itself, beyond any false mysteries and clichés.

The exhibition is an invitation to rediscover Leonardo da Vinci’s masterpiece through stories and sensory experiences that take place on different levels:

- the circuit is punctuated with encounters with the “landscape-skin” that envelops the entire exhibition space. It immerses visitors in a place inspired by the works of Leonardo da Vinci (1452 - 1519), such as the Mona Lisa, Virgin of the Rocks and Saint Anne and offers interactive experiences for the public. The landscapes from these works come together and interact to create a panoramic world that brings the space to life. Here digital media, which is often thought of as a “cold” format, takes on an appealing sensitive and emotive dimension, with unusual graphic textures.

- different visual tales recount the stories, anecdotes, modernity context and process behind this painting that has become an icon. Visitors meander through visual narratives that are simultaneously instructive, sensory and contemplative:

The origin of the myth 

A living portrait

Under observation 

Mona Lisa obsession 

The Mona Lisa has been stolen!

Mona Lisa mania

Curator : Vincent Delieuvin, conservateur de la peinture italienne du XVIe siècle au musée du Louvre, Scenography : Atelier Sylvain Roca, Digital production : Artisans d’idées, films' director : Nicolas Autheman, Music : Rone

Photos: Gaudium, Mary Linkins, Laurent Dondey